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Edge board is a logo and identity designed by the Swedish designer Hampus Jageland. Edge board is a company which specializes in handmade chopping boards made from Northern beaches. These boards posses a special feature: an edge which you can slide off the chopped food against.

The symbol  Incorporated the sliding edge by bending the letter. This also creates the visual illusion of the letter E & B.

The typography used is bold sans serif which compliments the geometric nature of the physical product. Almost the secondary typography works quite well. It has been treated with tight leading and kerning giving the logo a bold look. The symbol is the real hero. The fusion of the physical edge on labels, buildings and stationary is brilliant.

The use of a single colour works well and elevates the product further.

The Muskoka Brewery is a Ontario based brewery. It’s target are the people to enjoy quality beer at reasonable prices. The logo portrays the image of relaxation with a strong emphasis on cottaging and relaxing outdoors. The logo has a retro feel created by the drop shadows on the name and a combination  with a retro script secondary typeface. I think the word Muskoka could use better kerning the K and A don’t need to be touching. The drop shadows of the word compliment the chair graphic. The curve of the “all natural, premium and pure” has nice treatment to fit on a beer label.The single colour is a smart and economic way of mass printing for labels. Overall the logo gives off the laid back and relaxed feel of the brand.

The Muskoka Brewery is a Ontario based brewery. It’s target are the people to enjoy quality beer at reasonable prices. The logo portrays the image of relaxation with a strong emphasis on cottaging and relaxing outdoors. The logo has a retro feel created by the drop shadows on the name and a combination  with a retro script secondary typeface. I think the word Muskoka could use better kerning the K and A don’t need to be touching. The drop shadows of the word compliment the chair graphic. The curve of the “all natural, premium and pure” has nice treatment to fit on a beer label.The single colour is a smart and economic way of mass printing for labels. Overall the logo gives off the laid back and relaxed feel of the brand.

My fonts is a an online store specializing in the sale of digital typefaces. The target target are various creatives and designer who frequent the site for their vast variety of typefaces and services. The task of designing a logo for a website specializes in fonts is no easy task. The logo is custom font and the MY creates a visual shape of a hand relating to the ownership and personality of each font. The logo is fluid and unique and carries as lot of personally. The bring blue allows it to be easily recognizable on the page .The shape the logo takes is organic and flows well. The logo is playful and create an image of fun and ease.

My fonts is a an online store specializing in the sale of digital typefaces. The target target are various creatives and designer who frequent the site for their vast variety of typefaces and services. The task of designing a logo for a website specializes in fonts is no easy task. The logo is custom font and the MY creates a visual shape of a hand relating to the ownership and personality of each font. The logo is fluid and unique and carries as lot of personally. The bring blue allows it to be easily recognizable on the page .The shape the logo takes is organic and flows well. The logo is playful and create an image of fun and ease.

Anthropologie is an American clothing retailer whose mission is  to Anthropologie offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected. Their target are women with quirky Bohemian chic, girly and highly inspired style. Their clothing is sheer, effortless and elegant. The slab serif type choice is reminiscent of an old typewriter creating a vintage quality and feel. The letters are all in caps create an equal cap height. The kerning of the letters makes them more legible and increases readability in a variety of scales. The single colour speaks to the feel of the typewriter ribbon tape. The simplicity of the log speaks to the effortless style and brand image.

Anthropologie is an American clothing retailer whose mission is  to

Anthropologie offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected.

Their target are women with quirky Bohemian chic, girly and highly inspired style. Their clothing is sheer, effortless and elegant. The slab serif type choice is reminiscent of an old typewriter creating a vintage quality and feel. The letters are all in caps create an equal cap height. The kerning of the letters makes them more legible and increases readability in a variety of scales. The single colour speaks to the feel of the typewriter ribbon tape. The simplicity of the log speaks to the effortless style and brand image.

This is self identity branding created by an Austrian Design group Bureau Rabenstehem. This identity is the epitome of  great graphic design.  Its intention is to carry out primal information about the brand. It dominantly sticks to the idea of keeping it simple. The Monogram of the brand is simple and is carried out through the dot die cut of the letters. The initials used are modern, sleek and simple in typechoice. The simple colour treatment ties into the visual simplicity. The top bowl of the b is identical to the one used by an R. The two letters are very similar in shape. It almost plays on the idea of connecting the dots which creates a connection between designers and their clients. This design is very sleek and reflects a desirable brand image.

Hello is a logo designed by  Raewyn Brandon for a graphic design conference. The tone of the logo is fun and friendly. The use of an exclamation point in the in the letter h adds to the eagerness and the playfulness of the logo. The geometric helvetica typeface is very modern and is a very prominent design trend. The shape of the circle containing the logo balances the roundness of the letters e and o. The logo reads as a button giving a more tactile feel. The combination of white text on a black background creates a strong visual presence and the yellow dot emphasizes the the exclamation. Great concept and very clean and simple execution for this responsive design.

The Adam and Eve Intellectual property logo was designed by Raewyn Brandon. The Logo is an elegantly designed and consists of a serif wordmark with a decorative ampersand. The Logo is classic  but the serifs of in the typeface are unpredictable and quirky. The Serif typeface also demands to be taken more seriously by being static  and assertive. The secondary typeface is well balanced and and compliments the main logo. The decorative ampersand is a strong symbol adding the the visual elegance of the logo. The use of a simple colour is simple and strong. The colour palette for the identity speaks well to the recycled nature and the idea of protecting intellectual property . The concept of Adam & Eve as the originators of  intellectual property is clever. This is a well executed logo and identity.

Algoducci Corporate identity was designed Adilson Porto Jr. The symbol is a combination of a heart, string, cotton plant and the number three. The symbol is friendly and kind. The combination of the elements work well creating a heart shape effect. Making the brand appear approachable. The use of  MUSEO slab which is a round slight slab serif font compliments the roundness of the logo. The warm yellow colour is inviting and plays on the softness of the logo. The repetition and use of pattern makes the identity really fun.  I don’t necessarily think that the letters need to  tracked out this far, however overall  I really enjoy this feminine and friendly identity.

Founded in 1922 by retired farmer George J. Mecherle, State Farm originally specialized in auto insurance for farmers. The company has since expanded its services to provide multiple types of insurance, along with banking and financial assistance. The new logo is a slight update from the original. It is cleaner through the simplification of the 3 ovals. The typeface is sharper and more Italic. This subtle changes made the logo stronger however it is still kept  highly recognizable to the existing target market. The use of a bright bold colour creates a contrast and visual heirachy. I think is re branding is successful and the shape and overall image of the brand remained consistent.

Founded in 1922 by retired farmer George J. Mecherle, State Farm originally specialized in auto insurance for farmers. The company has since expanded its services to provide multiple types of insurance, along with banking and financial assistance.

The new logo is a slight update from the original. It is cleaner through the simplification of the 3 ovals. The typeface is sharper and more Italic. This subtle changes made the logo stronger however it is still kept  highly recognizable to the existing target market. The use of a bright bold colour creates a contrast and visual heirachy. I think is re branding is successful and the shape and overall image of the brand remained consistent.

The Artizia logo was designed by y Steven R Gilmore. Artizia is a Canadian retailer originally based out of Vancouver Canada specializing in women’s boho chic  apparel. The company is infamous for their flowy clothes and feminine silhouettes. The logo speaks well to the brand. The the flowing nature of the letters is indicated by all of  them being completely off baseline. They carry a lot of personality and no two letters are alike giving the logo a  handwritten quality. The Script used is also very feminine to as seen through elements of curls seen in various letters. the use of a single colour works well for the brand and the choice of black is an appropriate fashion colour because it is classic and never goes out of style. The shape is of the logo is  is fun.

The Artizia logo was designed by y Steven R Gilmore. Artizia is a Canadian retailer originally based out of Vancouver Canada specializing in women’s boho chic  apparel. The company is infamous for their flowy clothes and feminine silhouettes. The logo speaks well to the brand. The the flowing nature of the letters is indicated by all of  them being completely off baseline. They carry a lot of personality and no two letters are alike giving the logo a  handwritten quality. The Script used is also very feminine to as seen through elements of curls seen in various letters. the use of a single colour works well for the brand and the choice of black is an appropriate fashion colour because it is classic and never goes out of style. The shape is of the logo is  is fun.